AI implementation for SMEs · Warsaw
We build AI into how your company works. Not into slide decks.
We help small and mid-sized companies move specific processes onto AI: marketing and analytics, customer enquiries, documents and reports. We map the process and the data first, then build the solution on your own accounts and train your team to use it.
- GA4
- Google Ads
- Meta
- GTM
- Search Console
- NapoleonCat
We work with the tools you already use:Google Analytics 4 · Google Ads · Meta (Facebook and Instagram) · Google Tag Manager · Google Search Console · NapoleonCat
The problem
Your company already has AI. Your processes haven't noticed yet.
Your team uses an AI chat, yet the report is still stitched together by hand from several dashboards, customer enquiries wait in the inbox and data gets retyped from one system into another. A tool on its own changes nothing. The process has to change.
- 01
Data in too many places
GA4, Google Ads, Meta, Search Console, your CRM. Every question about results means several logins, an export and a spreadsheet.
- 02
Repetitive work
Reports, retyping data, answering the same questions. It takes hours and needs no real decision.
- 03
AI without rules
Everyone uses something different and nobody knows what data ends up in the chat. Meanwhile, the AI Act expects companies to support their staff's AI literacy.
In 2025, 8.4% of companies in Poland with 10 or more employees used AI, against an EU average of 20%. EU companies that considered AI but don't use it most often cite a lack of expertise (71%), unclear legal consequences (53%) and data protection concerns (49%). Source: Eurostat (opens in a new tab)
Know-how, rules and data. Every rollout we do starts with these three.
Let's look at your processServices
Four ways to start
Every engagement starts with a free consultation. Then you choose what the company needs now, not everything at once.
AI Process Audit
We review your processes, data and tools. You get a list of places where AI makes sense and a plan for the first rollout, with success criteria.
How the audit worksMarketing & Analytics Automation
Ad accounts, analytics, tags and social media in one place. Ask an AI assistant in plain language and get a report, a comparison or a change ready for review.
What the automation coversAI Assistants & Agents for Your Processes
AI drafts replies, sorts documents and passes cases on. A person on your team approves the decisions that matter.
Example use casesAI Training & Team Rollout
Your team learns to work with AI on its own processes. We write down the rules and support the AI literacy the AI Act asks for.
Training programme
Case studies
What we've built
Two projects that show how we work. One for a client, one of our own.
AI Marketing Cockpit
A company's analytics, campaigns, tags and social media in one place. The team asks an AI assistant in plain language and gets a report, a comparison or a new Google Tag Manager container version ready for review.
Read the case study
NodePlan
A project or process plan as a graph: pages, modules, requirements, processes and AI agents. NodePlan shows what is missing and prepares documents for your team and your AI agent. Closed, free beta.
How we plan with NodePlanWant something similar?
Book a free consultationHow we work
Process first. Tools second.
Conversation
We get to know the company and pick one or two processes worth starting with. If AI makes no sense there, we'll say so.
Audit and plan
We map the process step by step and check the data, tools and risks. We measure how things work today and agree with you how we'll know the rollout works.
Pilot
We build the solution for one process, on your accounts and real data. Where it matters, a person approves the decision.
Training and next steps
We train the team to use the solution. We compare results with the baseline and decide together: expand, improve or move on to the next process.
How we're different
Not a chatbot agency. Not a slide-deck consultancy.
Automation agency
Starts with a tool and a ready-made scenario. Fast, but the process often stays the same, just quicker.
Large consultancy
Strategy, analysis and a report, usually for large organisations with large budgets. Implementation is a separate project.
Postmanual
We start with the process and the data, build a pilot on your accounts and train your team. One person leads the project from the first call to the result.
Principles
What you can count on
Your accounts, your data
The solution runs on your accounts, with permissions you grant. You can revoke access at any time.
People decide
AI prepares, checks and suggests. Anything that reaches a customer or changes a setting is approved by someone on your team.
No promises in the dark
We don't quote savings percentages before the audit. We measure the baseline and check results against criteria we agree on together.
GDPR and the AI Act from day one
The plan already covers what data goes into AI and where it is processed. We don't replace your lawyer, but we know what to ask them.
News
AI in business, in brief
We pick the AI news that matters to companies: new tools, changes in ads and analytics, the AI Act. Short, in our own words and always with a link to the source.
The first news items are coming soon
We're starting to collect news from trusted sources. Check back in a few days.
FAQ
Frequently asked questions
How much does AI implementation cost?
It depends on the scope: the number of processes and tools, data access and how much work you want to hand over. That's why we quote after the free consultation, in writing, before any work starts. Tool fees, such as an AI assistant plan, usually come on top and are paid directly to the provider.
What happens in the free consultation?
A call of up to 45 minutes, online or in Warsaw. You tell us about the process you want to improve, and we ask about the data, the tools and what gets in the way most. At the end we tell you plainly whether AI makes sense and where to start. No commitment.
How soon will we see results?
We start with a pilot on one process, not a company-wide overhaul. The timeline goes into the plan after the audit, together with the criteria that tell us the solution works. We don't promise dates or savings before we've seen the process.
Is our data safe?
Solutions run on your accounts, with permissions you grant and can revoke. We connect to tools through official APIs. Before we start, we agree which data may go to AI models, with which provider and where it is processed. If we process personal data on your behalf, we sign a data processing agreement (Art. 28 GDPR).
Does the AI Act apply to us?
Most likely yes, even if you only use off-the-shelf AI tools. Since 2 February 2025, companies using AI must support their staff's AI literacy (Article 4). Since 2 August 2026, transparency rules apply, for example people must know they're talking to a chatbot. High-risk obligations have been moved to December 2027. We build this into the plan, but we don't give legal advice.
Do we need an IT department?
No. We need someone who knows the process and can make decisions, plus access to the tools you already use. We handle the technical side and train the team to use it.
Which tools do you work with?
In marketing and analytics, most often Google Analytics 4, Google Ads, Meta, Google Tag Manager, Search Console and NapoleonCat. We build assistants on AI models from several providers. We pick the tool to fit the process, not the other way round.
Will AI replace our staff?
That's not the goal. AI takes over the repetitive part: collecting data, drafting, retyping. Decisions, customer relationships and accountability stay with people, and the team gets more time for work AI can't do.
What if AI gets it wrong?
It can, so we design for that up front: testing on real cases before launch, human approval where a mistake is costly, an action log and the ability to roll back changes. We also teach the team how to check AI's answers.
Who are you and where do you work?
Postmanual is a team based in Warsaw that implements AI in small and mid-sized companies. We work with companies across Poland, remotely or on site in Warsaw, and with companies elsewhere in the EU in English. We speak Polish, English and Ukrainian.
Free consultation
Book a free consultation
Tell us about the process that takes your team the most time. We'll reply by the end of the next business day.
What happens next
Prefer email? hello@postmanual.tech